Advertising Purchase

Online advertising is a sector in constant growth. More and more companies devote more resources to promote their products and services on the Internet by contracting online campaigns on third party websites. They are finding texts, images, graphics,and video ads are the most effective way to reach more customers.

The methods to purchase online advertising are highly varied and accessible to virtually all budgets, from those who can’t afford a large investment, to those who can invest millions. In addition to Google Adwords placements and advertising on social networks, there are also sites that allow us to include ads directly without relying on large intermediaries.

In these sites, you can choose which ad or ad campaign you want to publish, where it will be shown, for how long and with what conditions :pay per click, cost per views, rotation, time slots or days on which it will be shown.

In online advertising, the most common format is the banner, a type of advertisement that is placed in a strategic place on a website or blog and usually includes images (still and moving), text, gifs and even videos and sound.

There are also frequent pop-ups, a pop-up window which appearsthe moment a user accesses a website. They accept the same visual and sound resources as banners but are perceived as intrusive advertising by the public, so it is better to avoid them.

With the boom of smartphones, online advertising has also developed ads specifically for these devices. Mobile advertising is smaller; theads adapt to the navigation of smartphones and tablets and do not occupy the entire screen.